Toward Music Year in Review 2015 | Perth Music Blog

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Toward Music | Perth Music Blog

It’s been a busy year for Toward Music in 2015! From the launch of our new website, to attending some ultra-cool local and international gigs for review, becoming an official sponsor of The Newport Record Club and managing some great acts, it’s certainly been an action packed 12 months for this Perth music blog. To kickstart the New Year, I wanted to take the opportunity to thank everyone for their support and look back on the highlights of Toward Music in 2015.

Over 14,000 visitors on the Blog

Considering the Toward Music website is still a fairly new adventure, it’s been fantastic seeing so many music lovers stumble across the site. Whether it’s through social media, Google or word of mouth, there’s been fans from 99 different countries lapping up the latest music news, reading reviews or other music related posts; with Australia, United States and the UK making up majority of the visits.

A MASSIVE thank you to all those who have visited Toward Music, subscribed, shared articles with their friends or spread the love by telling someone about the blog – your support is so appreciated.

Fun Fact: The concert hall at the Sydney Opera House holds 2,700 people. The Toward Music blog was viewed over 14,000 times in 2015. If it were a concert at the Sydney Opera House, it would take around 5 sold out performances for that many people to see it.

The busiest day of the year for Toward Music was August 17th with 366 views. The most popular post that day was my review of The Smashing Pumpkins’ Siamese Dream at The Newport Record Club. You can read the article here.

64 New Blog Posts

In 2015 there were 64 new blog posts on Toward Music, growing the total archive of the blog to 96 posts.

Because the website is still relatively new, I spent a lot of time this year ‘behind the scenes’ getting it up to scratch. I absolutely love writing new material for the blog though, reviewing gigs and doing fun music write ups – so now the website is where we want it to be, fans and followers can expect a lot more new posts in 2016.

The top most visited blog posts for 2015 were:

  1. Gig Guide: Your Dose of Live Music in Perth, December 2015
  2. Season 3 at The Newport Record Club with Jeff Buckley
  3. On Fire: Bloom Launches New Track ‘Ghost’ at The Ellington Jazz Club | Perth
  4. Nirvana’s In Utero | The Newport Record Club – The Newport Hotel
  5. Let’s Get Dirty – 16 Raunchiest Album Covers of All Time 
  6. Naughty by Nature Australian Tour Live Music Review | Astor Theatre Perth
  7. KISS Australian Tour 2015 Live Review | Perth Arena

The posts that generated the most comments and feedback were:

  1. Exclusive Q+A with Wild Swans Producer, Victoria Jacono-Gilmovich
  2. Music Festival Bucket List – 10 of the Best Worth Travelling For
  3. Gig Guide: Your Dose of Live Music in Perth, June 2015
  4. Top 15 Workout Songs that Boost Body Confidence
  5. Blazed Beats – 10 Musicians Who Use Marijuana for ‘Medical’ Purposes

The Newport Record Club Sponsorship


Mid 2015 saw Toward Music become one of the sponsors of The Newport Record Club in Fremantle for Season 3. Started by Malcolm Clark and Steve Parkin, the Record Club sees iconic local artists join together to take on classic albums. Paying tribute to the world’s most influential artists and the albums that never left their turntables, the Record Club is held every Thursday night for the season at one of Perth’s best live music venues, the Newport Hotel. Read more about the club here.

Toward Music exclusively covers the promo in the lead-up to each show; interviewing the artists about the impact their chosen album has had over them, where fans will know them from and what you can expect from each gig. We try to get along to as many shows within the season as possible to review too, just because they’re so damn amazing. Season 4 of the Record Club starts Thursday 14th January. For a full list of the shows in the new season, check out the gig guide here.

My Best Picks

It’s hard to narrow down the absolute best picks when there’s been so much fantastic stuff happening in the industry over the last 12 months, but here goes!

Best Interview

I really enjoyed chatting to Adam Hyde from Peking Duk in the lead-up to Stereosonic 2015. He shed light on the Australian music festival scene at the moment from an artist’s perspective and the loss of high profile gigs like Big Day Out and Soundwave. Not only was he super funny and easy going to chat too, but it was nice to be brought back to basics with what made us all fall in love with music festivals in the first place: “Music festivals are incredible. The concept of people getting together and going to a place to have a good time and enjoy music with friends – that’s one of the best things you can do! I’m all for it! The more the merrier, you know what I mean? The punters get more picky the more festivals that come around and that leads to this (oversaturation)”. Read the full interview here.

Best Live Music Performance

A tough one to narrow down to just the one…

Local: From an original performance perspective, I’ll have to go with Bloom’s recent launch at The Ellington Jazz Club. I was blown away by her stage presence, emotionally captivating songs and haunting vocals.

But I can’t talk about the best live music gigs in the local scene without mentioning the Record Club shows. Whilst they were all simply mind blowing, Nirvana’s In Utero with the End of Fashion boys was as ridiculously close to the real deal as you can get, but still with their own brilliant interpretation of such a life changing album and band.

International: First time seeing these guys live and have heard lots of mixed reviews in the past but KISS – you sold it to me! The whole experience; rock n’ roll extravaganza, high-power energy, extreme sex appeal and theatrical stage performance was the complete package – and a freakin’ great one at that.

Toward Music Highlights

There’s been many fantastic highlights for Toward Music in 2015, here’s a few worth mentioning:

  • Toward Music’s guest post for my good friend over at Travelling Corkscrew. Thanks to TC, I was able to combine my love for music AND wine by reviewing the Sunset Wine Festival in Scarborough. Read the write up here.
  • In April, Toward Music’s brand new website was launched! After a ‘trial’ period in mid 2014 to early 2015, the site was moved over to WordPress with a more user-friendly layout and better music reads and goodies for fans.
  • First music competition was run on the Toward Music Facebook page in conjunction with Woodgate Wines and their tasty music inspired bubbles Bojangles. Expect some more fun giveaways and comps for the New Year.
  • Toward Music became an official sponsor of The Newport Record Club mid 2015. We’re excited to announce that we will also be sponsoring the next season (season 4) which starts later this month.
  • After the successful launch of the new website, it made sense to give Toward Music a makeover, so we rebranded and made a few changes to the logo for a fresher look.
  • Took on board some great new bands including local rock boys Babyjane and an international act Strange Fiction.
  • Attended and reviewed the opening of Perth’s hottest new live music venue, Jack Rabbit Slims. Inspired by the classic Pulp Fiction film, the venue is still rocking some of the hottest local and international acts. Read the full write up here.
  • Reviewed some outstanding international acts including KISS and Naughty By Nature.
  • Reviewed amazing local performances including AC/DC, Tame Impala, Babyjane and Marvin Gaye’s Let’s Get It On with Andrew De Silva and Vika Bull.

A big thanks to all those who I’ve had the pleasure of working and collaborating with in 2015:

DB Publicity, The Newport Record Club, Metric Events, Pilerats, Paris is Patient, Chugg Entertainment, Room 8, Xposed Media, Super Duper, Krüger Imaging, Steve McLeod Photography, OzRumfest, PULMAC and of course all the artists, venues and managers. 

After a really fun and music filled 2015, I’m looking forward to an even bigger 2016 with you all! Thanks again to everyone 🙂

Please feel free to add your feedback in the comments below or contact me directly. What was your favourite article on the blog for 2015? What would you like to see more of on Toward Music in 2016?


Follow Jayde Walker (Ferguson):

Music Journalist + Senior Content Writer

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